Once upon a time, back in early 2017 I decided I’d had enough with the coaching life (more on that another time) and needed to find my way back to the camera - creating for my clients.
I posted a special for $50 promo videos (send me your products and I’ll film and edit the vid) in a well-known Facebook group (Boss-Moms) and figured I’d give the old adage, “Undercharge and overdeliver” a try. I think 5 or so ladies took me up on my special, but one client certainly stood out from the rest.
Julie Ball of Sparkle Hustle Grow fame (a monthly subscription box for female entrepreneurs with tools, training, and community) was in the startup phase of her business and didn’t have a big marketing budget. Subscription boxes were becoming all the rage so Julie knew that having an intro video explaining exactly what made her box stand out from the crowd would be the key to success. And she was kinda right. ;)
I call Julie the “extra credit kid” because she came to me with all of the back end work completed: still photos, b-roll footage, and crisp voiceover. She just needed my help pulling it all together. Voila! A super duper explainer video was created that she is still using on YouTube and Facebook to help bring in new subscribers! It's definitely a fan favorite as her most viewed video on YouTube.
Julie also decided to run the video as a Facebook ad and wowzers did it get some “air time” (don’t mind me, that’s old jargon for time purchased on broadcast TV haha). Her video ad currently has over 48,000 views and growing! The material in the video is quite evergreen and since the box or business model has not changed it is perfect to run whenever she wants an extra boost in subscriptions.
The video currently lives on her website homepage and replaces the need for an About page or section beautifully.
You can watch the final video here:
Julie and I have continued working together after that initial project and I am so thankful because it’s amazing to learn and scale as entrepreneurs together! We are currently embarking on our biggest collab to date. I was invited by Julie to not only present but film at her Work Hard, Play Hard: A Women’s Business Retreat in September at El Dorado Resort in Riviera Maya, Mexico. It’s a premier event for driven-female entrepreneurs, with a dual learning environment, where you will not only learn new concepts, but you’ll actually do the work while there.
I’ll be presenting on how to craft the best elevator pitch for your business - that’s concise, catchy, and not cheesy at all. I’ll also be giving on-camera tips so that after writing your pitch you’re all set to film a professional intro video (with the most gorgeous resort backdrop)! It’ll be the perfect time to throw your video fear to the side with the support of so many amazing female entrepreneurs close by.
Won’t you join us?! Head on over to sparklehustlegrow.com/retreat for all the details and to book your spot. The first 20 women to book will get an upgrade to the exclusive Casitas section of the resort.