Video, video, video! Content marketing has been moving to the visual side for years now, but video content is sure to be king (or QUEEN!) soon enough. You keep hearing that video will become even more popular in 2017, but why?
Video helps introduce your brand to the online world in a way that engages almost all of the senses. It pulls at the heartstrings, makes you laugh, or teaches you “how to” in 30-seconds. Your marketing strategy should definitely include video in 2017. Here are the top 3 reasons why video is so hot right now.
- Video on sales pages/websites - Helps build the know, like, trust factor marketers are always talking about. Videos on landing page increase conversions by 80%. -Visually For service-based businesses, when you include videos on your about or services page, potential clients and customers get a feel for your personality and this means higher conversion rates too.
HOT TIP: The most successful videos tend to be either educational or entertaining. Keep it simple, but keep it engaging.
- Video in email marketing - Having a link to a video in an email increases the email’s open and click-through rate (up to 200-300% said Hubspot). Email subscribers appreciate videos because they are fast and to the point vs. long-winded text. eMarketer reported, "Fifty-five percent reported higher clickthrough rates, 44% saw an increase in the amount of time subscribers spent with an email, and 41% reported an increase in the sharing or forwarding of emails.”
HOT TIP: Using the word “video” in your subject line helps to increase open rates.
- Multi-channel marketing - Gone are the days where people just go to YouTube to watch videos. Videos are popping up on all social media platforms, and video apps like Snapchat and Instagram are becoming the norm. 10 billion videos are watched on Snapchat every DAY.
HOT TIP: Native videos perform better. Don’t just host on YouTube and share that link (let’s not forget YouTube is owned by Google and Google and Facebook are NOT friends. 😉 ). It’s good to create one main piece of video content and then smaller teasers and bumpers for Instagram, Twitter and Snapchat.
Video will truly transform your business in 2017.
If you are ready to incorporate video into your business but haven’t yet, my free video series,
3 Basics to a Great Video, is designed just for you.
The series will teach you why lighting, audio, and confidence are the essentials for a successful first video. By the end of this three-day series, you will learn how to look great, sound great, and feel great on camera. It’s time for you and your brand to get visible online!
So are you ready to utilize video for your business?