This week I shared with my email list the first video I ever made for gossBoss. Let's just say it wasn't pretty. BUT it is still the #1 viewed video on my YouTube channel.
Why? Probably because it was 2 minutes of me, makeup-free and wet hair, talking about the real and raw moments of being a work-at-home mom. It was relatable just not very aesthetically pleasing.
My point of sharing this awesomely bad first video is that there is always room for improvement. Even for video marketing consultants like me.
At the time I'd just recently separated from the production company I helped run with 2 partners, which meant giving up access to all of the cool gear we used: 4K cameras, external audio and lighting, and even video pros to help me shoot.
But I've improved my videos by planning out the content, practicing what I'm going to say, and going back to watch old videos and take notes on things I did well and things I didn't do so well. It has really helped, even in a few short months.
So I created a vid talking about 3 quick tips to help improve your on-camera presence. Check it out below!
- Practice reading your script or talking about your content before hitting record. Do a couple dry runs so you become familiar with the material.
- When you're filming, think of your ideal client and just talk to them as if you were chatting over a cup of coffee or a glass of wine. Keep it conversational and casual.
- Lastly, yes you do have to go back and watch old vids. I have to do it too! It definitely helps to see how much you've improved and how you can keep improving. It's not as painful as it seems, promise!
BONUS TIP: Start with a smile and end with a smile. Give yourself a couple seconds of buffer after hitting record, smile and start chatting. Then give yourself another couple seconds of buffer at the end, smile and then hit record to stop. It makes a huge difference in editing to see your beautiful, smiling face. Smiling also helps you to relax! :)
So It's true what you've been hearing - Video will truly transform your business in 2017.
If you are ready to incorporate video into your business but haven’t yet, my free 3-day video email course, 3 Basics to a Great Video, is designed just for you.
The series will teach you why lighting, audio, and confidence are the essentials for a successful first video. By the end of this three-day series, you will learn how to look great, sound great, and feel great on camera. It’s time for you and your brand to get visible online!
So are you ready to utilize video for your business?