While I love when a client gives me creative control, it’s not ideal to go into a styled or branding photo shoot completely blind. To be honest, I’m not much of a planner, more of a spontaneous, see where the mood takes me kinda gal, but I started creating mood boards before a shoot and it puts me and my client at ease. I want us to be on the same page and make sure that our time together is spent shooting and having fun, not brainstorming on things like poses, hair, or makeup.
Here’s my simple mood board process-
- First, I’ll email the client to see if they can find some inspiration for photo, makeup, or specific poses or content for the shoot. If they feel like they’re coming up short, I just ask for an overview and then I go digging on Pinterest.
- Once I have the screenshots or images I just go pop them into Photoshop.
- Then I’ll email the board to the client and any vendors or assistants I have on-site that day (hair stylist or makeup artist).
- Lastly I will print the finished mood board for the day-of so that I can refresh my memory.
What you might see as a basic collage is really the first and possibly the most important step in ensuring a successful photo shoot!